IB Business & Management Students Catch Entrepreneurial Spirit

It’s like a challenge straight out of the reality TV show The Apprentice.  The IB Business and Management students have been competing this week to see who can do the best job of marketing a product. Today six groups set up a business/marketing fair where they sold ice cream, t-shirts, pop, sushi, chicken wings, smoothies and pizza.

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 SONY DSC

SONY DSC

SONY DSC
t-shirt

Ballots were provided upon purchase of the products to vote on three categories to help determine the winning group.  The categories included:

1) Which group was the best at promoting their product?

2) Which group was the most efficient in serving their customers?

3) Which group showed the best business sense overall?

The business/marketing fair generated approximately $2600 in sales.  The profits from the fair will be donated to the charity of choice of the winning group.


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