For this month’s installment of the TransfORming Our Globe series, we’re sharing the story of alumnus, Jordan Brock Fowler ’05, who took the road less travelled and founded his own eco-friendly business – Echo Farms.
Jordan attended Ridley from Grade 6 to 12. During the course of his Ridley career, Jordan excelled in academics, was actively involved in sports – especially Rugby – and could often be found backstage during many of Ridley’s theatrical performances. He embraced every aspect of Ridley life, and because of that, he formed lifelong relationships, obtained useful skills and tools and built character. Six years later, Jordan found himself at graduation, addressing his classmates as the Valedictorian; on that day, he was taking home more than just a diploma.
“My time at Ridley greatly affected my career path but not in the way that you would expect. Ridley didn’t particularly help me realize my passion for agriculture, but it was integral in the formation of my character, helped me establish my hard work ethic, and prepared me for the relationship building that would be key to building my business.”
– Jordan Brock Fowler ‘05
After graduation, Jordan attended the Toronto Film School for Film Production. He was certain that a job in the film industry would satisfy his creative drive, but it soon became apparent he was missing something. The career opportunities he found himself in left him yearning for more meaningful interactions with the environment and the people within it.
In need of a change of scenery, Jordan moved to Vancouver, where he became involved with a not-for-profit organization called the Society Promoting Environmental Conservation (SPEC). At the time, this organization was advocating community and school gardens in the city core. While working on a media project for the SPEC, Jordan witnessed how strongly a connection with nature can impact someone.
“The wholesome, instinctual reaction of the youth to the food they were growing was infectious. I became increasingly interested in ideas around sustainable design and the serious impact climate change was having on our environment.”
– Jordan Brock Fowler ‘05
Equipped with his new-found passion for the environment, Jordan set out to gain the knowledge he’d need to make a difference. He travelled to the United Kingdom, where he partook in a course led by a number of climate activists. It was this life changing experience at the Schumacher Institute where Jordan realized the importance of sustainable agriculture. He then studied Organic Agriculture at the Nova Scotia Agricultural College.
Travelling down a new path, Jordan returned to Niagara in 2010, where he began to grow a business known as Forworld Farmstead. Utilizing family owned land, Jordan experimented with organic vegetable production, community supported agriculture and began raising livestock. In 2015, after purchasing a 50-acre farm in Cayuga, Ontario, he and his wife, Whitney (Peterson) Fowler ’05, started Echo Farms.
Echo Farms is an all-organic farm that produces wholesome, high-quality, organic produce and meat. This naturally grown food is sold to local restaurants and at markets. Echo Farms just launched its newest product, known as Minigreens™ – a packaged blend of microgreens, packed full of nutrients and flavour, that can be used to garnish sandwiches or as a salad mix. These greens are delivered fresh, each week, to grocers and health food stores in Southern Ontario, such as Grand Oak, the Good Earth, the Peanut Mill and 13th Street Winery, all located in the Niagara region.
Wanting to continue to help in restoring the earth, Jordan hopes to continue to grow Echo Farms and shorten the supply chain between farmers and consumers.
“Working alongside nature has its challenges… I find that we humans seem to be in a perpetual war with nature, constantly searching for ways to control it. Whether it’s the miracle cure to a disease caused by environmental degradation, playing God with genetic engineering or dowsing our food in chemicals, it is our reluctance to change which keeps us from unlocking Mother Nature’s vast wisdom – a wisdom cluttered by modern conveniences.”
– Jordan Fowler ‘05
Although his journey was long and winding, Jordan was able to uncover his passion and with it, grow a business; one that is giving back to the community and to the earth, one seed at a time.
To all those who are on their own winding journey through life, Jordan says this:
“Remember what it means to be a positive part of a community. Don’t get caught up trying to clamor to the top. Build strong supportive relationships with your peers and your competitors, think globally, act locally.”
TransfORming Our Globe is a blog series where we share the exciting stories of alumni who are leading flourishing lives and changing the world. It is important to Ridley College to support our alumni and share the stories of Old Ridleians, who discovered their passion and found success and happiness down the path of their choosing.
Do you know of any classmates that are living flourishing lives or transforming our globe? Email any suggestions for the TransfORming Our Globe blog series to firstname.lastname@example.org.