TransfORming Our Globe – Colt Iggulden ’03

For this month’s installment of the TransfORming Our Globe blog series, we’re sharing the story of alumnus, Colt Iggulden ’03, whose diverse and creative career has led him back home, where he is hoping to change the way hard work is rewarded in Canadian organizations.

Colt began Ridley in 1998 and spent the next five years on campus. As the last cohort to receive a Grade 13 education, Colt and his peers were given an additional year at Ridley to discover and explore their passions. Colt was always invested in the arts – at Ridley and in his career to follow. He also recognized the importance of leadership skills; joining the Cadet Programme, the Drill Team and taking on the role as a Prefect in his final year.

“My time at Ridley helped lay a foundation of skills that I draw on daily. It taught me time management, collaboration, attentive listening and creative thinking. As well, my time in the theatre prepared me for public speaking and presenting with ease. Whether for a school project, Chapel announcements, being in the play, on a team or as a Prefect – these personal development skills were ones that found their way into the many areas of school life.”                                                                          – Colt Iggulden ’03

After graduating, Colt explored several areas of the arts – both in his education and his professional career.  Starting on the east coast, he studied photography at the International Centre of Photography in New York City. He was able to connect with his subjects on a deeper level. “I always enjoyed finding those stills after a shoot where you could see the flicker in an eye that was truly honest and revealed a glimpse into the soul of the subject,” recalls Colt. He enjoyed the challenge of capturing someone’s character and story in a single image. Colt also attended the Lee Strasberg Centre for the Performing Arts in Los Angeles, where he studied acting. He refined his ability to read body language and build relationships while on the west coast; helping both his television production and sales careers.

As Colt gained skills, explored creative avenues and sought out learning opportunities, he found himself working with alumnus, John Brunton ’73 at Insight Productions. He began as an intern and then spent the next 10 years working his way up the ladder, producing some of Canada’s most popular shows. He worked with big names like Rihanna, Queen, Bon Jovi and Maroon 5 and on shows like Big Brother Canada and Canadian Idol. He thrived in the fast-paced and competitive nature of television. The collaboration and opportunity to learn made up for the long hours he put in to succeed.

“Ridley teaches its students how to be able to adapt to myriad situations. It is because of these skills learned that I have been able to move and adapt more readily into the differing careers that I have been fortunate to pursue.”                                                   – Colt Iggulden ’03

If you had asked Colt years ago if his media career would contribute to a successful sales career, he would have said no, but his new career path would indicate the opposite.

When the opportunity arose to join his father’s family business, Colt jumped at the chance to bring his ideas to P.I. Incentives. Colt’s father, Paul Iggulden ’72, started P.I. Incentives in 1990; bringing rewards to employees through incentive programmes. Over 20 years later – as businesses have had to adapt and compete – Colt and his sister, Britt decided they needed to bring something new to the table. With the help of Scott Snowden ’97 (who brought their platform to life), the siblings launched  WRKSHOP. WRKSHOP is a state of the art reward point platform that allows its members access to premium brands at the most competitive prices. With no initiation, setup or membership fees, registered organizations of WRKSHOP have the option to reward points to their employees for achieving milestones and accomplishments. Members can also purchase points at any time to save on hundreds of products from SONOS, Links of London, Riedel, Callaway and more. “Organizations are made up of such diverse groups of people, with a host of interests and passions both inside and outside the workplace. Why not let people be rewarded with items that speak to those interests? Why not give them the choice to choose their own reward?” asks Colt.

Beyond providing a platform that celebrates the personality of employees, organizations also reap rewards when it comes to partnering with WRKSHOP and P.I. Incentives. He shared that at P.I. Incentives, over 80% of their team has been with them for over 10 years, proving the worth of reward. The more an employee feels they are appreciated, the harder they work and the longer they stay with their employer. A positive work environment is important for both the company and its employees. Colt is hoping that (with his own hard work and dedication) WRKSHOP can become the leading incentive programme in Canada. Although his journey has been winding, taking him down many paths, Colt is eager to see where he and his family can take both P.I. Incentives and WRKSHOP.

With as many experiences as he’s had, Colt had some wonderful advice for Ridleians who are looking to their futures:

“Try working in various industries. I worked during the summers landscaping, I gave tours on a tour bus and interned on the production side of various TV shows. These experiences in my career infancy helped me harness different skills that would turn out to be vital in my career now. I learned that you have to get your hands dirty, that if you want to capture attention you better be engaged in your audience, and that when the pressure is on, that’s when real leadership is most important. Don’t be afraid to reach out to contacts and continue to grow your contact pool. Set goals and then reset them regularly. Stand behind your ideas. Even if the first ones don’t take, keep an entrepreneurial spirit alive. Think outside the box. Sometimes the best ideas are the ones that break the mold.”      – Colt Iggulden ’03


TransfORming Our Globe is a blog series where we share the exciting stories of alumni who are leading flourishing lives and changing the world. It is important to Ridley College to support our alumni and share the stories of Old Ridleians, who discovered their passion and found success and happiness down the path of their choosing. 

Do you know of any classmates that are living flourishing lives or transforming our globe? Email any suggestions for the TransfORming Our Globe blog series to development@ridleycollege.com or use the form below.

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