Tag Archives: technology

TransfORming Our Globe – Jillian Evans ‘06

For this month’s installment of the TransfORming Our Globe series, we’re sharing the story of alumna, Jillian Evans ’06, a Toronto-based tech entrepreneur in the media and entertainment space.

Jillian began her Ridley career in 2001 as a Grade 8 student. During her five years on campus, she was a School Prefect, Editor of the Tiger Tribune and a member of the Rowing, Harriers and Golf teams. Jillian credits Ridley’s strong emphasis on developing interpersonal and public speaking skills with her success in careers that have almost exclusively involved networking and negotiation.

 

“Ridley was the best thing that could have happened to a bored and unmotivated twelve-year-old me. My teachers, coaches and friends challenged me to grow as a person every day, and I left with an unshakeable confidence and set of skills that have served me very well in my career.” – Jillian Evans ‘06

After Ridley, Jillian went on to do a gap year at Marlborough College in England as an English Speaking Union Scholar. She then returned to Canada to pursue her BAH in Political Studies at Queen’s University, where she served as President of the Arts & Science Undergraduate Society and represented the interests of over 12,000 students. Upon graduating, she headed to London to complete her M.Sc. in Political Communication at the London School of Economics, and worked in the office of a Cabinet Minister in the UK Parliament.

Having completed her Masters, Jillian moved to Washington, DC to pursue an internship in Public Affairs at the Embassy of Canada, working mainly on the educational outreach and think-tank liaison files. She also completed her U.S. Private Pilot’s Licence and Restricted Airspace designation, and once had to maneuver around Air Force One in midair!

Returning home to Toronto in 2013, she decided to pursue a career as a lobbyist at the provincial level, tackling files from special needs funding to telecom and everything in between. While she found the work both fascinating and rewarding, she had begun to pursue a side project that would soon require her full attention.

In March 2015, along with a couple of friends, Jillian founded PETE, a second-screen experience for entertainment television. Best described as “fantasy sports for reality TV,” PETE offers a comprehensive fantasy, content and engagement platform for fans of over 20 reality shows and four award shows, including The Bachelor, Survivor, Big Brother, The Oscars and The Grammys. With 20,000 users so far, PETE also offers brands and sponsors the opportunity to reach targeted, engaged audiences. As a company, PETE has raised $750,000 in seed funding and counts seven Old Ridleians (and two past parents) among its investors.

“A lot of people – even in the tech establishment – thought we were crazy. If you believe in your idea, get out there and make it happen. The worst that can happen is it doesn’t work out, you learn an absolute ton, and you nail it the next time. So many decisions are driven by the fear of failure – don’t let yourself fall into that trap, and keep taking big risks!” – Jillian Evans ‘06

As the media landscape evolves over the next several years, Jillian believes the balance will shift from one-way consumption to two-way interactivity, where consumers become active participants. She hopes PETE can play a role in this process by working with media companies to better engage viewers, and by pushing the envelope on what’s possible for fans with real-time interaction. She strongly encourages young Ridleians interested in media and/or tech to pursue it – and the more outside-the-box the idea or career path, the better.


TransfORming Our Globe is a blog series where we share the exciting stories of alumni who are leading flourishing lives and changing the world. It is important to Ridley College to support our alumni and share the stories of Old Ridleians, who discovered their passion and found success and happiness down the path of their choosing.

 Do you know of any classmates that are living flourishing lives or transforming our globe? Email any suggestions for the TransfORming Our Globe blog series to development@ridleycollege.com

TransfORming Our Globe – Ransom Hawley ‘04

TransfORmingGraphic

016_0539 - Version 2For this month’s installment of the TransfORming Our Globe series, we’re sharing the story of alumnus, Ransom Hawley ‘04, who forged
his own path to success with his app, Caddle, that allows users to earn money by engaging with the brands they use on a daily basis.

Ransom began Grade 7 at Ridley in 1998 and quickly involved himself in all of the facets of the school available to the student body. While here, he played football, basketball, and rugby. He credits Ridley with providing him with an excellent network with which he was able to establish himself professionally upon graduating. Additionally, Ransom’s strong work ethic was developed at Ridley, which he says helps tremendously with the long hours and determination his company employs on a daily basis.

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After graduating from Ridley, Ransom initially attended St. Francis Xavier University and studied marine biology. His love for scuba diving and interest in the subject matter led him to believe it would be a good fit. However, after enrolling in several business electives, he quickly realized there was another career path for him. He transferred to the University of Western Ontario and completed the Honors Business Administration program at the Ivey School of Business. Having completed his programme, Ransom began work at SC Johnson (SCJ) in their sales and marketing department.

He worked with several coupon apps while at SCJ and came up with the idea for Caddle when he began to wonder if these apps could incorporate more features – both for the consumer and for the company advertising. After seven years at SC Johnson, during which he had moved back to St. Catharines, Ransom gave himself a deadline. He had been developing his idea for Caddle for two years and while on a flight back from a business trip in April of 2015, a chance encounter with the co-founder of Apple, Steve Wozniak, finally tipped the scales. Ransom soon left his job at SC Johnson to pursue Caddle. Not only was Ransom spurred on by Wozniak’s advice, but he also motivated by several other factors, including potentially regretting not seizing this opportunity and ensuring a feeling of pride when looking back on what he’s done.

Caddle has essentially taken coupons and interactive advertising digital and put it at the fingertips of consumers. Caddle allows brands to capture more of the total dollar share they spend on marketing. Meant to fill an unproductive amount of time with a productive action, users can log in to the app and take a survey, watch an ad, leave a review, or simply provide a picture of a receipt – and earn money doing so. Caddle’s clients – among them, giants such as Pepsico and General Mills – are able to engage and educate customers while deriving instant consumer insights that gather real-time feedback; a valuable currency to any brand. Caddle earns money on processing fees, as well as by charging clients every time a user interacts with their specific brand. No half measures either; users have to complete the entire survey or watch the whole video to get their money.

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In addition to recently earning a Canadian Grocer Generation Next Award, Caddle was also on CBC’s popular entrepreneurial TV show Dragons’ Den. This appearance on a national television show provided significant exposure, spurred growth and initiated a spike in users of the app. Ultimately, the ‘Dragons’ thought it was an excellent idea, with Dan Warner, co-founder of a similar couponing platform ‘SnapSaves’, coming on board as a consultant for Caddle.

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Ransom would like to see Caddle become a platform that changes the way customers interact with brands. As an entrepreneur, he enjoys creating and operating something he can call his own. In addition to being a local company (Ransom still lives in St. Catharines) and partnering with many local businesses, Caddle also donates 10 percent of their pre-tax profit to Canadian charities.

Ransom’s advice to Ridleans considering an idea or thinking about taking the leap into entrepreneurship? “If you have an idea, take it to your local innovation hub. They will be an incredible resource and help determine if your idea is feasible.” Ransom used Innovate Niagara a great deal with looking for developers, applying for grants, and gathering constructive feedback regarding Caddle. Ransom reminds us that everyone has ideas and it doesn’t serve you well to just keep thinking about them – act on them. He encourages Ridleans to take calculated risks, “It’s only money. You will make more of it.” Finally, he says “make your future self proud of you.”


TransfORming Our Globe is a blog series where we share the exciting stories of alumni who are leading flourishing lives and changing the world. It is important to Ridley College to support our alumni and share the stories of Old Ridleians, who discovered their passion and found success and happiness down the path of their choosing. 

Do you know of any classmates that are living flourishing lives or transforming our globe? Email any suggestions for the TransfORming Our Globe blog series to development@ridleycollege.com.

 

Adding Dimension to Ridley’s Digital Learning Studio

Ensuring that our students learn and grow in an exemplary environment is a part of our vision at Ridley College. It is of utmost importance for us to provide our students with access to cutting-edge technology and rich learning experiences, whenever possible.

Thanks to our generous donors, we were recently able to fulfill this promise by introducing three 3D printers to our Digital Learning Studio! This state-of-the-art rapid prototyping device has been revolutionizing the way the world creates and what better way to teach modern technology then with hands on experience.

Last year, Mr. Giles Campbell, Co-ordinator of Design and Technology, carefully researched which model of 3D printer would best suit our students’ needs ­­– one that would be easy and safe to use, while providing high quality results. As school let out for summer, Mr. Campbell was still undecided on which model to select, until a student submitted a project he had completed using the Ultimaker² 3D printer. It soon became clear that this brand of rapid prototyping device would provide Ridleains with the best features to explore three dimensions.

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Ultimaker² printers work in a very interesting way – using high heat and fused filament to create clean and accurate 3D models of any design that is input into the system. Our Ultimaker² 3D printers, which arrived over the summer, temporarily reside in the Design Technology classroom, while a dedicated lab is established for them.

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Students have just begun their term project that utilizes the 3D printer’s capabilities to create iPhone speakers that amplify sound without electricity. They’ve begun designing their projects on paper; filling their sketchbooks with ideas and concepts.

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Next, they will bring their final design to life on the computer screen before sending them to be printed on the new printers.