“If you eat, sleep and move well today, you will have more energy tomorrow. You will treat your friends and family better. You will achieve more at work [or school] and give more to your community.” — Tom Rath, from Eat Move Sleep
This powerful advice is even more important today than when it was written—and more challenging when much of our day is spent inside, sitting and often in front of a screen.
Be sure each member of your household gets up and moves at least once per hour. It’s a great opportunity to get a glass of water (another important aspect of well-being!), check in with others (remember, relationships are important!), and reduce the risk of many long term health concerns. Here are some simple stretches to try during your day.
Speak with your child(ren) about screen time. Its forms are definitely not all created equal. We’re now using screens in so many different ways: to communicate, create, work, and explore. It’s still important to have a balance of screen and unplugged time. Keep in mind, however, given how important relationships are for well-being, screen time spent communicating with others needs to be considered. Talk to your child(ren) to better understand how they’re using their screens, and determine together a reasonable amount of daily screen time.
And please remember, parents, eating, sleeping and moving is not just for children. Look after yourselves, too!
REMINDER: Hanna Kidd and I hope to see you Tuesday, May 12th at 8a.m. or 2p.m. EST—wherever you are in the world—for our Tuesday Tips chat on ZOOM! Next week’s topic will be Cultivating Optimism.
Having redeveloped Portland neighbourhoods for two decades while creating living and work spaces for artists, alumnus Brian Wannamaker ’82 can be most fittingly described as a passionate ‘artpreneur.’
Oakville, Ontario native, Brian relocated to Oregon in 1986 following his
studies at Ridley and York University. He recalls not being entirely certain
where his path would lead, but began saving his earnings in order to acquire
property. With a strong creative compass and solutions-oriented mindset, he
soon found himself working in real estate redevelopment. Brian recalls that in
the early 1990s, his then business partner exposed him to art collecting, which
served to reignite an appreciation he had always had for artistic expression.
”There seemed to be a wrong in the world where artists could work on their craft so hard and barely make ends meet. I just wanted to do a little bit to help these people.”
years that followed, Brian was drawn to reimagining properties of cultural and
architectural significance around the west coast city, and eventually discovered
Falcon Apartments, a diamond-in-the-rough for which he saw immense potential.
Brian bought the property in Portland’s north end in 1997, it was a languishing,
partially inhabited apartment building with low- and fixed-income tenants.
However, he was able to envision how it could evolve into a hub for working
artists without displacing the existing tenants. Brian felt compelled to
breathe new life into the neglected building and to support the struggling tenants
Soon, his plan to transform Falcon Apartments shifted from a
business opportunity into a vision to build and empower an arts community.
Brian came up with a value strategy to blend the higher renovated apartments
rent with the existing tenants rent and the midpoint being profitable without
rental increases to fixed income residents. The “cost average “ approach allowed
judicious rent to existing resident and artists, while directing a portion of
the market rent to support a 14,000-square-foot multi studio space in the lower
level. This way, creators (painters, sculptors, musicians, writers and more)
could work in dedicated studios and feel connected to a broader creative
community. The building and guild of artists are now aptly named Falcon Arts
“My insight for Falcon Art Community came from spending so much time living at Ridley. It’s that basic concept that you want to be around people who you enjoy being around and who you find inspiring.”
that his care for the community comes in large part from his seven years at
Ridley. “It’s a compassion piece that happened at Ridley; it’s about having a
big enough perspective to want others to succeed,” he explains. ”There seemed
to be a wrong in the world where artists could work on their craft so hard and
barely make ends meet. I just wanted to do a little bit to help these people,”
Brian adds, demonstrating his embodiment of our school motto.
his career, Brian has found countless innovative ways to integrate urban
renewal with his passion for artistic creativity—whether he’s beautifying a
stretch of Portland’s North Mississippi Avenue, leasing converted cold storage
unit spaces to a general arts college, conceptualizing an inspiring venue for musicians,
or as owner of the stunning Wannamaker Estate Vineyard in Washington.
asked what advice he has for current Ridleians and youth exploring careers in
the arts, Brian imparts, “I think it’s critical to learn how to be inventive…If
you learn how to be a creative problem solver, that will help take you further
in whichever endeavour you follow through with.”
How Ridleians Are Embodying Our Motto During COVID-19
During these uncertain and challenging times, it can be hard to find the points of light, those moments when the sun spills in through the cracks. However, since the onset of this global pandemic, we’ve heard countless light-filled stories of our own alumni working on the frontlines fighting COVID-19. Their contributions are sure to fill you with pride and hope.
Check back in for updates as we bring you the stories from alumni who are working to make our world a better place, at a time when things may seem a bit dark.
As the pandemic threatens the health of people all over the world, our frontline workers are responding with care and working on a solution.
Sir John Bell ’71, one of the U.K.’s leading immunologists and life science champions, has been named to Britain’s COVID-19 vaccine task force. The Canadian-born Oxford professor and physician has been making headlines for his leadership in improving testing practices and for his cutting-edge immunization research. Knighted in 2008, Bell also continues to be a key parliamentary advisor.
New York State has been hit particularly hard during this pandemic and its healthcare workers are working around the clock to care for their patients. One of those workers is Joshua Miller ’04, an E.R. nurse at Kenmore Mercy Hospital in Buffalo, NY — the embodiment of our school motto, Terar Dum Prosim.
Local alumna, Ellen Stevens (Went) ’07 is stepping up to support our community. The Public Health Nurse is serving the Niagara Region as part of its COVID-19 response team. Prior to government recommendations that healthcare providers should only work at one facility during the pandemic, Ellen spent her days off working at the local hospital NICU.
Sisters NurNisa (Nuri) ’21 and MehrNisa (Mehri) ’25 couldn’t be prouder of their father, Dr. Mamoon Bokhari who’s working bravely on the frontlines in both Canada and the US.
A warm thank you on behalf of our community goes out to anesthesiologist, Jordan Meyers ’12. Jordan is busy caring for patients in the Intensive Care Unit and Emergency Room at Vancouver’s St. Paul Hospital.
Food banks, health care workers and underserved communities are needing help more than ever, and our savvy alumni are stepping up in generous—and ingenious—ways.
When Christopher Edwards ’87, along with co-owners of their newly expanded Dallas clothing company, was forced to lay off workers, he knew they had the means to help. The trio soon re-tooled the manufacturing side of their 13,000 square-foot store and got to work producing face masks. What started as one or two soon turned to 100 face masks a day. “We still can’t keep up with the demand,” he reports.
Clean Works co-founder Paul Moyer ’84 is using a machine built to safely and effectively sanitize fruits and vegetables to sanitize the personal protective equipment (PPE) worn by health-care workers on the frontlines of the pandemic. The company’s Clean Flow machine can sanitize as many as 1,200 masks—including N95—an hour, destroying up to 99.99 per cent of pathogens on surfaces. Learn more.
The Giffin family, which includes Alison ’98 and Doug ’07, are working hard to support the COVID-19 effort. Their solutions-based business has teamed up with the Ford Motor Company to help convert Ford’s Michigan-based components plant, so that its employees can safely work to produce 7,200 ventilators per week. Doug has proudly joined his father, CEO and Founder, Don Giffin in the family business. Learn more.
Rally and Rise
It’s easy to feel helpless during times such as these, but these motivated alumni are raising funds and finding ways to ensure communities have the resources they need.
Megalomaniac winery owners, John Howard and daughter, Erin Mitchell ’90 are helping us raise a glass to our brave frontline workers. Proceeds from their new wine, Much Obliged will be going to Food Banks Canada—but they aren’t stopping there. The Beamsville-based duo will soon be out delivering 720 bottles of their best to workers at hospitals and care facilities across Ontario. Learn more.
Kelsey Peters ’10 has written and illustrated a children’s book, Where Has the World Gone? to help explain the pandemic to little ones. All proceeds raised through Amazon sales will be donated to charitable organizations requiring an extra boost during COVID-19.
A conversation on dwindling PPE compelled community member Ryan Dorland, (son of Scott ’73), to get involved. Ryan set up a Go Fund Me page to help purchase 3D printers which can, in turn, produce the bands used to hold the plastic shields for protective masks in place. He’s raised more than $5,000 so far, has donated hundreds to Toronto East General and Milton Hospital, and currently has eight machines running. Future funding will go to pay for the plastic rolls the machines require. Learn more.
“Life is amazing. And then it’s awful. And then it’s amazing again. And in between the amazing and the awful, it’s ordinary and mundane and routine. Breathe in the amazing, hold on through the awful, and relax and exhale during the ordinary. That’s just living heartbreaking, soul-healing, amazing, awful, ordinary life. And it’s breathtakingly beautiful.” — L.R. Knost
This quote is a reminder to us all that we will get through the “awful” and that life will be “amazing” again. One way we’re encouraging students to get through life’s challenges—in addition to its more “ordinary…mundane…and routine” parts—is to use their strengths. Beginning in Grade 3, each and every Ridley student learns about the VIA Character Strengths. Classes talk about identifying both character and performance strengths, and how to use them, not only to succeed, but to flourish.
Ridley College became a Visible Wellbeing School after spending two years working closely with Dr. Lea Waters. Her research-based book, The Strength Switch, focuses on the need for parents and educators to focus on children’s strengths in order to build resilience, optimism, and achievement. There is no more important time than now to focus on our strengths.
So, what can you do?
Discuss your child’s strengths with them. Reference the VIA Character strengths survey (for more information, check out these videos), and also discuss the strengths you see in them every day. Remind them how important it is that they know and use them.
Reference their strengths every day. One great activity that can be done around the dinner table is “Three Good Things,” which helps children reflect on what went well that day, why it went well and which strengths they or others used.
Choose a daily activity to do together. (Here are 101 from which to choose.) Talk about the strengths you used to complete these activities, and discuss how knowing and using their own strengths will help them during this challenging time.
And please remember, parents, you are using your own strengths to navigate these challenging times! Recognize all that you are doing—and please be kind to yourself.
REMINDER: Hanna Kidd and I hope to see you next Tuesday, April 28th at 8a.m. or 2p.m. EST—wherever you are in the world—for our Tuesday Tips chat on ZOOM! Next week’s topic will be Nurturing Social Relationships.
This is a short week at Ridley, but another week of adjustments — and enhancements — for us all. To support our important work of ensuring students feel connected to the Ridley community, we’ve incorporated division-wide Assembly in Upper School, weekly Advisory times, class meetings in Lower School, and school-wide opportunities for student check-ins with teachers and Heads of House. Ridley, at its core, is built on relationships. We want to continue to maintain and grow these, knowing that they are a vital part of flourishing lives.
With relationships in mind, I share my current top five resources to support parents and introduce opportunities for them to build relationships and learn remotely with Ridley.
In addition, we look forward to launching our Flourishing for Parents virtual connections next week. Please join us for learning and community!
Opportunities for Parents for the week of April 13th
Tuesday Tips with Hanna Kidd & Sue Easton: 8:00a.m. & 2:00p.m. This week’s topic is Time Management. How can you support your child in achieving during this challenging time? Let us share some tips to support our Ridley family!
This past Thursday, our community embarked on a new adventure through Ridley Remote Learning, or R2L. The initial response from students, teachers and parents was resoundingly positive. Every member of the community was excited to reconnect, share their experiences and emotions, and begin to bring some normalcy back into their lives through the addition of regular learning and new opportunities to connect. We know that Ridley is built on relationships; these will help us get through these challenging times.
But how best to thrive when we are surrounded by change? Please
consider these five inspirational statements about change—along with some
resources to help support you and the Ridley community.
Change is an opportunity to do something
How can you create the space in your home
for your child(ren) to create or do something to support or inspire others?
The Ridley community is moving into uncharted territory, with new Remote Learning for students, and most of us either practicing physical distancing or in isolation—even quarantine—wherever we are in the world. Though this may be a time of uncertainty and change, our well-being doesn’t need to suffer. It may take more conscious, deliberate work than usual but, in keeping with Ridley’s vision to inspire flourishing lives (as defined by PERMA-V: positive emotions, engagement, relationships, meaning, achievement, and vitality), each of us can benefit from incorporating the following five behaviours into our days—until we see each other again.
1. Connect with others.
Whether you’re spending time with those you live with, be it to share a meal or complete that jigsaw puzzle, or you’re reaching out via video call to family and friends, or playing a shared game of online Scrabble, connecting is important. We are practicing physical distancing, not social distancing, since we know that relationships are vital to support our well-being.
Got gamers in the house? Common-Sense Media features family-friendly games and other helpful resources.
New in The Guardian, Dr. Lea Waters shares videos to support families who are in isolation.
2. Incorporate Mindfulness Into Your Day.
Mindfulness helps children become more self-aware. Knowing how they are feeling during this unsettling time not only promotes conversation but helps them nurture self-compassion. Mindfulness also helps students learn self-management and develop important decision-making skills. These skills support us in being present and engaged in our new reality—and ready to participate in learning and living activities.
Clear your head with Headspace — a free site which features a variety of meditation practices.
GoZen includes family-friendly videos and activities to support anxiety, resilience and more.
3. Seek beauty to savour and appreciate.
Immersing ourselves in art, music or nature—be it inside, outside or virtually—boosts our positive emotions. By exploring the resources available to us, we learn where our interests lie, which in turn increases our engagement and helps give us a sense of control over our new situation.
Google Arts and Culture is a virtual treasure trove, providing visitors with tours of hot spots, street art, museums, and more.
Listen up! NPR offers this comprehensive list of live concerts to enjoy from the comfort of your own home.
Go on your own ‘home safari’ via webcams from your favourite zoo. Learn more in this handy guide from The New York Times.
4. Get physical.
We all know that exercise helps with our physical health, but it is also one of the best ways to build positive emotions, decrease anxiety and stress, and support healthy sleep. Exercising outside while practicing physical distancing is a great way to get the benefits of being in nature while moving our bodies. But if that isn’t possible, there are many ways to get physical while keeping indoors.
Your kids are sure to love these movement and mindfulness videos from Go Noodle.
Stretch it out with classes from YogaDownload.com — the perfect size for any space.
5. Find your purpose.
Every human benefits from a feeling of achievement—often connected to what we believe is our purpose in life. For students practicing physical distancing, it may at times feel like academic work provides their sole sense of purpose. It is important that they know they make a difference in the lives of others, within their families, communities and beyond. For inspiration, consider some of these resources.
Reach out via one of these great ideas from Random Acts of Kindness — be sure to check out their kindness calendar!
From practicing gratitude to building optimism, Positive Psychology is offering great resources and activities you’ll want to try.
Keep it close to home with Operation Warm — a website highlighting online volunteer opportunities.
We’ll be sharing more resources in the coming weeks. In the meantime, please remember that as part of the Ridley community, you’re only an email away! Feel free to reach out for support and to learn more.
With her new album recently released, singer-songwriter, Jane Lewis shares how she found her voice—and is helping others find their own.
The chapel light travels
warmly along the pews, coming to rest on the rich curves of the piano. A woman
sits at its keys. She’s slight, fair, her face framed by a riot of silver
curls. Her eyes are closed, fingers moving deftly along the instrument as she
sings, softly at first, then with increasing emotion: “Here we are at the end,
here we are, no regrets, just gotta take that one last step off the edge.” Above
her, the stained-glass beckons, a reminder of things beyond the chapel space.
The singer in the video is
Jane Lewis ’90, and the song, Carry You Home, is dedicated to her late father, Paul, a teacher, coach and historian
whose name many Ridleians will recognize. For the daughter of two long-time faculty
members—her mother, Janet was the first housemaster of Dean’s house the year
girls started boarding and eventual Assistant Head of Upper School—it was the
perfect place to be. “I started writing it when he was sick, and we knew his
time was limited,” Jane responds, when asked about the song. “It was really
special to be able to film it in the chapel.”
The girl who once wrote
poetry and was one of Ridley’s first environmental activists is now a musician
based in Guelph, Ontario. Her passionate vocals and piano accompaniment have been
compared to legendary singer Carole King, her songs described as “intelligent,
poetic and cinematic.” (You’ll want to get to know her playful Beatles cover of
Together—it won the Independent
Music Award for Best Cover Song in 2015.)
“It might not be the way you initially imagined, but if you have a passion for something, if it’s authentic to you, you’ll find a way to manifest it.”
Speaking to her, it’s easy to see why. She’s thoughtful, reflective, empathetic—and if you read through the yearbooks, you’ll see that early writer’s voice slowly take shape; listen to her lyrics now and you’ll still find those echoes. It’s unsurprising that she finds inspiration in confessional songwriters like James Taylor and Joni Mitchell, and perhaps even less so when she says she’ll often choose silence, as it gives space for the ideas to come. When she’s not busy writing, singing solo, or teaching vocals in the popular workshops she runs, Jane is half of award-winning folk duo Gathering Sparks. Their compelling new album, All That’s Real was just released this fall.
For Jane, the road to music
was a winding one. A philosophy major in university, she was already working in
publishing when the opportunities to perform started popping up. And, by 2009, Jane
found herself wandering a different, surprisingly natural path—“a decision that
came out of what was already happening,” she eloquently puts it.
As someone who herself was at
first shy to perform, Jane kept hearing from people who wished they could sing.
She soon realized she could fill a need. “If you don’t go to church or aren’t a
musician yourself, if you don’t have a family that sits around the piano, then
where’s your outlet for singing?” she asks.
Jane founded All Together Now, a singing workshop
series in Guelph. There’s no pressure to attend, no public performance; it’s
simply about being in the moment, about embodying music. “It can be a powerful
thing to get in touch with your voice, or the reason you’ve felt blocked,” she
says. “But to share your authentic voice as a human being can be an act of
courage. That really motivated me.” For some, these workshops have become a place
where they learn to use that voice; for others, it’s a place to stop in and just
let it all out. “I’ve had people say this is better than therapy,” she laughs.
Jane is also co-founder of
the Women’s Music Weekend, an annual retreat where women of all musical
abilities can perform in a supportive, inclusive community. There are powerful moments
at these events, moments where a woman gains confidence, where she feels brave
enough to step out front and sing on her own.
“It can be a powerful thing to get in touch with your voice, or the reason you’ve felt blocked. But to share your authentic voice as a human being can be an act of courage.”
The Women’s Music Weekend also
has a bursary
programme, now in its third season, where women can apply for financial aid.
Having herself received assistance for a workshop she’d once found challenging
to attend, the musician quickly saw an opportunity to pay it forward. “That definitely
ties back to my time at Ridley,” she recognizes. “The motto, ‘may I be consumed
in service’—that’s important.”
Ridley feels those ties
pulling right back. Last year, Gathering Sparks performed as part of an
artistic lineup at the Toronto Branch Reception at the AGO. “It was a
celebration of the arts,” remembers Jane, “and felt like a recognition that
this is an important career path a lot of people are taking.”
When asked what advice she
has for Ridley’s budding musicians, she takes a moment to reflect. On where she
came from. On the work she puts in now. On the new album that’s taken years to
come together—and the recognition that’s already trickling in. “It might not be
the way you initially imagined,” she muses, “but if you have a passion for
something, if it’s authentic to you, you’ll find a way to manifest it.”
And, if she’s learned
anything, it’s that you never know what’s next. Looking back at the road which
led her to this point, in some ways not where she thought she’d be, in others
right back here at home, Jane seems content.
“Maybe the road is still
This article was printed in the latest issue of Tiger magazine. Learn about our alumni, get community updates and find out where Ridley is heading next! Read more from our winter issue.
When Tigers graduate, their relationships with Ridley don’t end; our alumni continue on as proud members of the Ridley community. For some, the connection to Ridley is so great, that they find themselves returning to campus, as faculty and staff members. You know what they say – ‘once a Tiger, always a Tiger‘.
Here are our Old Ridleians who are contributing to future generations of students:
Mike Moulden ’70 Years at Ridley: 1967-1970 Position: Senior Development Officer & Manager of Planned Giving Favourite thing about Ridley: “A diverse family of faculty/staff with amazing students from around the world.”
Geoff Park ’80 Years at Ridley: 1976-1980 (Gr. 10-13) Position: Teacher, Department Head, Soccer Coach, Squash Coach & Former Head of House Favourite thing about Ridley: “The relationship between faculty and students. Because we do so much together, we know each other better and form stronger bonds that last forever.”
Charlene (Ebert) Hutton ’83 Years at Ridley: 1981-1983 Position: Guidance & Academics Administrative Assistant Favourite thing about: “The community feeling among faculty and students.”
Paul Filion ’86 Years at Ridley: 1981-1986 Position: Teacher & Ridley College Cadet Corps No.162 RCACC Commanding Officer Favourite thing about Ridley: “Being in the classroom with students and watching them absorb new material and watching their eyes light up is a wonderful experience.”
Derek Dunkley ’87 Years at Ridley: 1980-1987 Position: History & Economics Teacher Favourite thing about Ridley: “The cultural mosaic that is our community.”
Jay Tredway ’96 Years at Ridley: 1992-1996 Position: Director of Athletics & Department Head – Health and Physical Education Favourite thing about Ridley: “The opportunity for students from all over the world to come to Canada and find their niche, their special place to thrive and grow in this amazingly diverse community.”
Anjali Kundi ’97 Years at Ridley: 1993-1997 Position: Health Centre Physician Favourite thing about Ridley: “The great memories and friends I made.”
Wendy (Crossingham) Darby ’99 Years at Ridley: 1990-1999 Position: Librarian, Archivist & Extended Essay Coordinator Favourite thing about Ridley: “The connections. I love that I can sit down with an alum from the 40s or the 80s and we can speak the same language and have a common understanding about life.”
Marcie Lewis ’03 Years at Ridley: 2000-2003 Position: Grade 6 Teacher & PYP Coordinator Favourite thing about Ridley: “My favourite thing about Ridley is the wide variety of options that we provide all students. This allows students to explore and discover their strengths, interests, and passions in academics, athletics, the arts and service.”
Alexandra Little ’03 Years at Ridley: 1998-2003 Position: Admissions Officer (International Markets) Favourite thing about Ridley: “The connections. Over the years, I have met so many people, from all over the world, who are strongly connected to and passionate about Ridley and their experiences here. The network of Ridleians is wide, but surprisingly closely knit.”
Kenn Corfield ’03 Years at Ridley: 1997–2001 Position: Sports Attendant Favourite thing about Ridley: “The wide selection of programs available from sports to academics to extra-curricular clubs for students – there’s never a boring day here”
Celeste Doucet ’07 Years at Ridley: 2004-2007 Position: Primary/Junior French Teacher Favourite thing about working at Ridley: “The wonderful group of colleagues I get to work with every day.”
Mackenzie Fowler ’11 Years at Ridley: 2003-2011 Position: New Media Coordinator & TigerPost Supervisor Favourite thing about Ridley: “The nostalgia. In my position, I am tasked with capturing all of Ridley’s biggest moments and brightest achievements and because of that, I get to relive some of my favourite Ridley experiences and revisit my home away from home every day of the week.”
Nick Blaikie-Puk ’12
Years at Ridley: 2010-2012. Position: Admissions Officer Favourite thing about Ridley: “The connections! Thanks to Ridley, I’ve been fortunate enough to have more global experiences throughout my life. I’ve made friends from around the world, both as a student and as a staff member. I continue to learn through being in such a uniquely diverse environment, sharing my stories, and creating worldly opportunities for others.”
Jacob Toms-Boudreau ’13 Years at Ridley: 2008-2013 Position: General Maintenance Assistant Favourite thing about Ridley: “Seeing students excited about playing/using with something I helped to setup/install.”
Additional Faculty & Staff: Robert Poe ’90, Alyssa Toffolo ’14
For this month’s installment of the TransfORming Our Globe series, we’re sharing the story of alumnus, Ransom Hawley ‘04, who forged
his own path to success with his app, Caddle, that allows users to earn money by engaging with the brands they use on a daily basis.
Ransom began Grade 7 at Ridley in 1998 and quickly involved himself in all of the facets of the school available to the student body. While here, he played football, basketball, and rugby. He credits Ridley with providing him with an excellent network with which he was able to establish himself professionally upon graduating. Additionally, Ransom’s strong work ethic was developed at Ridley, which he says helps tremendously with the long hours and determination his company employs on a daily basis.
After graduating from Ridley, Ransom initially attended St. Francis Xavier University and studied marine biology. His love for scuba diving and interest in the subject matter led him to believe it would be a good fit. However, after enrolling in several business electives, he quickly realized there was another career path for him. He transferred to the University of Western Ontario and completed the Honors Business Administration program at the Ivey School of Business. Having completed his programme, Ransom began work at SC Johnson (SCJ) in their sales and marketing department.
He worked with several coupon apps while at SCJ and came up with the idea for Caddle when he began to wonder if these apps could incorporate more features – both for the consumer and for the company advertising. After seven years at SC Johnson, during which he had moved back to St. Catharines, Ransom gave himself a deadline. He had been developing his idea for Caddle for two years and while on a flight back from a business trip in April of 2015, a chance encounter with the co-founder of Apple, Steve Wozniak, finally tipped the scales. Ransom soon left his job at SC Johnson to pursue Caddle. Not only was Ransom spurred on by Wozniak’s advice, but he also motivated by several other factors, including potentially regretting not seizing this opportunity and ensuring a feeling of pride when looking back on what he’s done.
Caddle has essentially taken coupons and interactive advertising digital and put it at the fingertips of consumers. Caddle allows brands to capture more of the total dollar share they spend on marketing. Meant to fill an unproductive amount of time with a productive action, users can log in to the app and take a survey, watch an ad, leave a review, or simply provide a picture of a receipt – and earn money doing so. Caddle’s clients – among them, giants such as Pepsico and General Mills – are able to engage and educate customers while deriving instant consumer insights that gather real-time feedback; a valuable currency to any brand. Caddle earns money on processing fees, as well as by charging clients every time a user interacts with their specific brand. No half measures either; users have to complete the entire survey or watch the whole video to get their money.
In addition to recently earning a Canadian Grocer Generation Next Award, Caddle was also on CBC’s popular entrepreneurial TV show Dragons’ Den. This appearance on a national television show provided significant exposure, spurred growth and initiated a spike in users of the app. Ultimately, the ‘Dragons’ thought it was an excellent idea, with Dan Warner, co-founder of a similar couponing platform ‘SnapSaves’, coming on board as a consultant for Caddle.
Ransom would like to see Caddle become a platform that changes the way customers interact with brands. As an entrepreneur, he enjoys creating and operating something he can call his own. In addition to being a local company (Ransom still lives in St. Catharines) and partnering with many local businesses, Caddle also donates 10 percent of their pre-tax profit to Canadian charities.
Ransom’s advice to Ridleans considering an idea or thinking about taking the leap into entrepreneurship? “If you have an idea, take it to your local innovation hub. They will be an incredible resource and help determine if your idea is feasible.” Ransom used Innovate Niagara a great deal with looking for developers, applying for grants, and gathering constructive feedback regarding Caddle. Ransom reminds us that everyone has ideas and it doesn’t serve you well to just keep thinking about them – act on them. He encourages Ridleans to take calculated risks, “It’s only money. You will make more of it.” Finally, he says “make your future self proud of you.”
TransfORming Our Globe is a blog series where we share the exciting stories of alumni who are leading flourishing lives and changing the world. It is important to Ridley College to support our alumni and share the stories of Old Ridleians, who discovered their passion and found success and happiness down the path of their choosing.
Do you know of any classmates that are living flourishing lives or transforming our globe? Email any suggestions for the TransfORming Our Globe blog series to firstname.lastname@example.org.